Last September, France hosted the Rugby World Cup. One year ahead of the Olympic Games, France successfully organised this world event. Although the host country did not win the coveted cup, it was a major social and economic success.
Organising a world sporting event at home is a real challenge, whatever the sport. There are many advantages, not least the promotion of the host country. Organising a World Cup means reaching a global audience and promoting the country on an international scale. In the case of a sporting event, the matches are staged in all the country’s major cities, which means a high level of domestic tourism. It’s important to showcase every part of the country, not just the capital. In the case of the 2023 Rugby World Cup, France has sent fans to the four corners of the country, from the north to Lille via Paris and Marseille, and to the west coast in Bordeaux. This is a real asset for tourism and the local economy.
The second major social challenge of being the host country is social cohesion and the link with cultural diversity. World Cups bring tourists from all over the world to the stadiums, which means that people can really open up and share experiences and traditions. Social cohesion is a major factor. From the most passionate to those who know nothing about football, everyone is united in supporting their national team.
There are not only positive social issues. We mustn’t forget that organising such a big sporting event inevitably has an impact on the local population and the economy, and above all the major objective of distributing the social, environmental and economic benefits.
The major economic challenge is undoubtedly job creation. Whether it’s building the infrastructure, installing the facilities, organising the events, catering or hotels, to name but a few. Sporting events of this kind really do have a positive impact on employment and unemployment. A second major issue is international broadcasting and sponsorship. Broadcasting and sponsorship rights are very expensive, which is a real advantage for the host country’s channels.
Not to mention the overall revenue, which is a major benefit for the host organisation and cities, thanks to tourism and the relocation of rugby matches.
AUDIENCE BREAKING RECORDS
The main objective of World Rugby and the French organising committee was to stage the most profitable sporting event in history. According to French media outlet Le Revenu, France welcomed 600,000 spectators from 210 different countries and generated €2.4 billion in revenue. Aside from the economic aspect, television audiences exploded during the Rugby World Cup. According to French media outlet pure médias, France’s elimination in the quarter-finals had no impact on viewer numbers or involvement. According to figaro sport, 11 million French people were in front of their television sets, which is a record for a final without the country concerned.
To sum up, the Rugby World Cup was a resounding success in every respect and offers France great hope of hosting the Olympic Games in 7 months’ time. Here are a few figures from the economic report on the 2023 Rugby World Cup.
Did you watch the french rugby WorldCup ?