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What Social Media App Do You Need To Focus On?

You might be consistently keeping tabs on your social media performance, but relying solely on your brand’s metrics isn’t sufficient for a comprehensive view. It’s crucial to stay informed about the most recent statistics to grasp industry standards and trends.

Remaining current with the latest social media data enables you to anticipate shifts and adjust your strategy accordingly. This is especially vital for platforms like Instagram, Facebook & Tiktok which evolve quickly with new functionalities.

Photo by Pixabay for Pixabay.com

Despite Facebook no longer being the innovative platform it once was and losing appeal among younger users, it remains a significant presence and is more popular than ever.

Today, Facebook is part of Meta, Inc., which also owns platforms such as Instagram, WhatsApp, and Threads. According to Meta’s full-year earnings report, its “Family of Apps” – including Facebook, Instagram, Messenger, WhatsApp, and others – generated a total revenue of $114.45 billion in 2022.

In recent times, Facebook has experienced a change in its user demographics, yet its impact in the realm of social media remains unmatched.

Photo by Jeremy Levin for Pexels.com

Instagram is a thriving social network for product-based businesses, influencers, and coaches.

Launched in 2010, Instagram quickly emerged as the leading visually-focused social platform centered around images. Over the years, it has continued to gain popularity and expand its reach, evolving into a hub where users engage with all aspects of life. The platform has also introduced innovative features like Stories, Reels, and more, which marketers can utilize to boost visibility.

Since the introduction of shoppable posts in 2018, the potential return on investment for product-based businesses has skyrocketed. For those targeting audiences under 35, Instagram is particularly lucrative, with over 68% of users falling into this demographic.

Photo by Ivan Samkov for Pexels.com

TikTok positions itself as “the premier platform for short-form mobile video,” with a mission to foster creativity and spread joy. And evidently, it’s achieving its goals.

As a privately held company, ByteDance is not obligated to disclose financial details, so TikTok’s exact annual revenue is not publicly known. However, according to a Bloomberg report, the parent company reportedly generated around $80 billion in 2022, with TikTok contributing a significant portion. TikTok’s unprecedented growth in recent years is remarkable; in just one year after its launch in 2017, it became the fastest-growing app globally.

While TikTok appeals to users of all ages, it’s especially crucial for brands looking to connect with Generation Z. In the U.S., TikTok is particularly popular among the 12 to 17 age group, making up about 17.7% of its user base. Moreover, these users are highly engaged, spending an average of nearly 54 minutes on the app daily – the longest duration compared to any other app, surpassing YouTube at 48.7 minutes.

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