What is Google Analytics and why do you need it?

Google Analytics on Computer Screen

Google Analytics on Computer Screen, Photo Credit, Blue Fountain Media (Flickr)

Having a website and not knowing how many people use it is like talking to your audience with closed eyes and not knowing how many people listening you. Do you want to track the number of people visiting your website, including where they are located geographically and what language they speak? If you do not have a website you can still track the visitors on your blog or even your portfolio. Do you want to track how often employers visit your page? The answer is simple. You need Google Analytics.

Google Analytics is a free tool that generates detailed statistics and reports about the visits to your website. Google Analytics is not the only one tracking service in a global network but it is the one which is user friendly, effective and easy to use. It will give you insights that you would never have had access to previously.

It would be hard to cover all features of the Google product in a single post. Moreover, the help is available online from Google support. The concept of this post is to introduce Google Analytics and encourage to use it.

To set up Google Analytics account visit the Google Analytics website. It is easy to sign up. Click the Access Google Analytics button and follow the instructions. Keep in mind that if you want to link the Google Analytics account with other Google products you need to use the same email address.

To get started with Analytics consult the articles on Google Analytics Help Center. After you have completed your set up, return to the Help Center to learn more about the product and its features. This is going to be your Bible. If you find yourself struggling consult Google Analytics Official Forum.

Google Analytics

Google Analytics , Photo Credit, Seocamberley (Flickr)