THE CIRCULAR

K-beauty

Introducing TikTok’s First K-Beauty Community #KbeautyKrew

YouTube, step over. TikTok is the new primary source of beauty information thanks to the rise of powerhouse “skinfluencers” promoting and sharing products, reviews and information. This includes a thriving K-beauty community. K-Beauty is an umbrella term for South Korean derived skin-care, makeup and cosmetic products. Some Korean cosmetic brands have millions of TikTok followers and views. The overall consumption for K-beauty products was over €8 billion in 2019 and is expected to be over €17 billion by 2026.

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Real Gold Korean Sheet Mask? Let’s Try It Out!

The OOZOO Face Gold Foilayer Mask is a moisturizing and plumping effect sheet mask. The 3 layer mask is supposed to act as a heat effect treatment in order to make the ingredients go deeper into your skin and hydrate your face. Noteworthy ingredients like Adenosine, Coffea arabica seed oil and Glyceryl stearate have anti-ageing (Yes please!) and hydrating properties.

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