Before the arrival of Covid19 on Irish shores in March 2020, thousands gathered in community centres and local schools across the country to participate in community fitness activities ranging from dance to yoga, and the list goes on, ad infinitum.
YouTube, step over. TikTok is the new primary source of beauty information thanks to the rise of powerhouse “skinfluencers” promoting and sharing products, reviews and information. This includes a thriving K-beauty community. K-Beauty is an umbrella term for South Korean derived skin-care, makeup and cosmetic products. Some Korean cosmetic brands have millions of TikTok followers and views. The overall consumption for K-beauty products was over €8 billion in 2019 and is expected to be over €17 billion by 2026.