THE CIRCULAR

Sorare releases its mobile application, we create our community

NTF inscription on cubes against the background of dollars and microcircuits. @Andrey Metelev via Unsplash

Sorare has launched its mobile application. The leading sports NFT platform kicks off its expansion plan. At the same time we created our community “SoWiloo” as a Discord server for football and NFTs fan all around Europe.

If you have never heard of Sorare, it is a fantasy football game based on NFT. Each year, for each player in the game, 1,111 cards are issued as NFTs. Classified in different levels, the most common ones are issued 1000 times, the rare ones 100 times, the super rare ones 10 times, and the unique ones… once.

These NFTs in the form of cards allow users to participate in around 30 championships. Managers can win new cards, but also ETH. To participate, a team of five players must be formed. Their performance in real matches gives them a score, which determines the final ranking.

To try and make sense of this flood of information, statistics, data, curves and sports results, the “SoWiloo” Discord server aims to put as many platform users as possible in touch with each other in order to exchange in a community of interest, help each other and be able to make as few mistakes as possible when using their money to invest in digital footprints of professional football players. To find out more and become part of the community please click on this link to apply for membership of our free Discord server.

An app to simplify the mobile experience

Sorare has made its platform much simpler and clearer for players over the past year. However, the use on the mobile site is not as efficient as on the web, especially for the team composition during the championships. By launching its mobile application, Sorare allows managers to easily compose their teams, follow the results, and see their past results.

Only available on iOS for its launch, it does not allow to buy or resell players, which seems logical with Apple’s restrictions on its App Store. We’ve been using it for a few days, and it’s a time saver if you need to create your teams on the go. For the follow-up of GameWeek (the championships), the application proposed by SorareData is much more effective at the moment. It allows you to better follow your rankings, and the performances of your players.

A good base, which only needs to improve

This first version of the app is a success, but we feel that Sorare is keeping a lot of things under control. If the UX and UI are very good, the impossibility to buy or resell players is a pity. On the other hand, a possibility to communicate between managers could make the experience much more immersive, especially on mobile. For the moment, managers have to go through option like our Discord server to negotiate their card trades.

One thing is for sure, by making mobile gaming more accessible, Sorare is addressing a much larger market. To continue its rise, an Android version will need to be rolled out soon, and the arrival of two US sports before the end of 2022 could see an explosion in the active player base. Because yes, growth is Sorare’s key point. As cards are issued every day by the platform, if the increase in users doesn’t keep pace, the market prices are likely to flatten.

The consequence? A decrease in profitability for those who play to invest, a decrease in the value of the cards won, and therefore a decrease in interest over time. But Sorare has not yet opened the marketing floodgates, and the start of the 2022-2023 season may be the ideal time. The new American sports and whether or not they sign with the Premier League will be key to the influx of new players.

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