Close this search box.

Should social media influencers have a licence to promote brands or businesses?


UAE’s paid social media influencers need licence to promote brands in a bid to ensure advertising standards are upheld.

The United Arab Emirates has enforced a new law requiring social media influencers who make money promoting brands or businesses to secure a media licence.

The new e-media licence is similar to those required by a magazine or other media outlets. It costs 30,000dh. This is equivalent to €7,226.

As well as that, aspiring influencers must meet a number of conditions before submitting their application, including appropriate academic qualifications.

Image by Photo Mix from Pixabay

Do you think this is a step in the direction of professionalising and regulating the industry? Or is it a step to far, preventing people and small businesses from using social media to compliment their brand or service?

Social media platforms are increasingly becoming lucrative workspaces for people at an increasing rate. Those people are commonly known in Ireland as ‘influencers’. Along with the rise of influencers, is a 325% increase in influencer marketing. This is a term used to describe brands collaborating with popular social media personalities in order to market their product or service.

Since the advent of this relatively new marketing method, there is an increasing number of complaints received by the Advertising Standards Authority in Ireland in relation to social media and influencers who are paid to promote products. As a result of its unprecedented growth, lack of regulation in the area remains a burden.

Well, we all know that video is quickly becoming one of the most popular forms of media. It’s proven to have higher engagement rates and grabs people’s attention more than still images and text. Including an animated video advertisement in your product launch is a great way to reach out to your target market in a way that everyone understands, learn more about 3d animation at FUSE Animation’s website.

Share your love

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.