Media can depict a tremendous event as a little one, and a smaller event as gigantic one. Now and then, it relies upon its viewership or readership, and would readership be able to direct media precision, moral standard and honesty? Does the media see the financial advantages or can the media indicate something that could profit the ones who are subsidizing it? Would media be able to be put under weight or would it be able to fear claims against it? Or can the media be harassed as a monetary quality?
Most of the media news also depends upon amplification and uniqueness; for example, is the event big and interesting? A dog bites a man or a man bites a dog – which one is more interesting? The media – TV, the press and online channels – assume a focal part in imparting to people in general what occurs on the planet. In those cases, in which gatherings of people don’t have access to information or experience of what is going on, they turn out to be especially dependent upon the media to advise them. That is not to say that the media simply tell us what to think – people do not absorb media messages uncritically (Philo, 2008; Philo, Miller &Happer, in press). Media can portray or represent events like war, terrorist attack, scandals, accidents or criminal trials in a different text in different ways. Every newspaper has a different ideology and their stance on the subject could affect how the event is portrayed, for e.g. elections, where different media houses will support certain parties; everything that media shows from newscasting to audio and video or to photos can affect how the event is portrayed. The same photo with a different caption can represent the event entirely differently, for example, a quality newspaper and tabloid newspaper could represent the immigration debate in different ways.
The activity of media is to demonstrate the reality and give the data with real actualities as it happens and ought to not be misshaped for purpose of its own advantages. Now and then, the media demonstrates immense occasions as little occasions due to the readership intrigue. All in all, does the media indicate stories and occasions in view of the enthusiasm of its readership or is the media being managed by readership? Media must demonstrate reality regardless of the possibility that it’s not considering a legitimate concern for specific gatherings of society. Media obligation is to be a watchdog, not a judge. 58 individuals passed on in a discharging episode in Vegas in October 2017 and 27 kicked the bucket in a congregation shooting occurrence in Texas in November 2017, and both the shooters were not Muslims, so those occasions’ inclusions were growing dim inside 2 to 3 days and both were proclaimed mental patient and psycho as per authorities. In another case, when a truck furrowed into individuals in Manhattan, New York killing 8 individuals, and the aggressor was observed to be a Muslim; the scope was continuing for quite a long time and each time 2 billion Muslims were marked as fear-based oppressors as indicated by the media. We have seen these sorts of cases in the past, where a specific religion is labeled radical by utilizing the expressions “radical Islam”, “Islamic terrorism”. There ought to be an adjustment of what media is showing to the general population as it leaves a tremendous effect on the social order which can prompt scorn among individuals. Media is the one in charge of setting the tone of the public. Media assumes a ceaseless part of an occasion and should offer scope to occasions similarly paying little respect to race, shading, religion or the nation.
Media relies on readership or viewership and gives news as needed for business. Media should take a shot at the rule, not on some motivation. Media isn’t an agenda setter. People, in general, ought to be given truth instead of lies. Media ought not to take the weight from anybody in its quest for demonstrating reality. At times, the media can be pressurized in view of legitimate power or money related power that impedes its execution of the commitment. Media has the obligation of objectivity to keep the business genuine and media should not be spoon-fed by vast enterprises that are there just to influence the benefit out of everything overlooking general society intrigue. Media has the power to change the world, but that power should be utilized in an efficient and responsible manner. Society is affected by major events and irresponsible portrayal of events can lead to arguments between people which in turn can lead to a disastrous situation – neither of which is good for both the media or the society.
