THE CIRCULAR

Have you found your Park?

Award-winning musician and actress Beyonce Knowles-Carter launched her second installment of the Ivy Park x Adidas collection called ” The Drip 2 Collection” online on Thursday ahead of the instore launch on October 30.

The “BeyHive” as her fans call themselves, wasted no time to purchase the gear from Adidas websites all over the world, with some items selling out moments after they were launched.

Ivy Park is an activewear clothing line owned and managed by Beyonce. The clothing line was launched in 2016 and has been a hit ever since.

Two weeks ago, Beyonce posted an image written “THIS IS MY PARK” captioned DRIP 2 October 30, which got some of her fans curious about whether she was launching another hit album. Fans who had an idea of what Queen B was referring to expressed their excitement for the apparel.

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DRIP 2 October 30

A post shared by Beyoncé (@beyonce) on

The first installment of the Ivy Park x Adidas collection was launched in January and had fans from around the world on the edge of their seats as celebrities and influencers posted pictures and videos of themselves receiving and unboxing the items sent to them from Queen B.

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WHERE IS YOUR PARK?

A post shared by Beyoncé (@beyonce) on

The latest collection includes swimwear, tops, footwear, tracksuits, and accessories ranging from EUR25 – EUR200. The sportswear line consists of five colour options, which are Honey, De-Grassy (dark green), Azure (light blue-ish), Canari ( Yellow tint), and Coral Lake ( Orangey-red).

 

 

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