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Black Friday: Gimmick or real discounts?

Image by Gerd Altmann from Pixabay

Despite coronavirus restriction still in place around the world, people are still buzzing for Black Friday deals. 

One thing that can be questioned is whether the discounts advertised for Black Friday are worth the hustle and bustle or is it merely a sales gimmick?

Although Black Friday originated in the United States of America, stores almost everywhere in the world take advantage of this day to get people rushing for discounts.

According to Deal News, Black Friday is worth it if you shop correctly. They mentioned that almost everything you could think of went on sale in some capacity, with the best discounts being 50% or higher, and even Apple items which hardly go on sale are discounted for Black Friday.

Image by Gerd Altmann from Pixabay

Griffith College graduate, Hadiza Ibrahim, agreed with Deal News and said she started her Black Friday shopping long before the actual day.

“I started my Black Friday shopping at the beginning of November. I registered for notifications from different websites and by Friday I should be done.”

Ibrahim said that she felt that Black Friday was a way for stores to clear out their old stock.

“It’s a 50/50 opportunity, a win win situation for we we want to buy stuff at lesser prices and it is easier to get gifts for your loved ones….even if it is a gimmick at the end of the day you are gaining something from it, you’re saving money from it…although you have to mind your budget,” said Ibrahim.

Ibrahim said she did not know where Black Friday originated from and that she was first made aware of it via social media.

“I have no idea, I first saw and heard about Black Friday on Instagram. I saw an online store on Instagram giving discount calling it Black Friday, and I was like what is Black Friday about? And I think I saw other stores and I went online and I was like, ok 27 November is Black Friday, and that is how my Black Friday experience started,” she said.

The Money Manual said that 2020 was expected to break records left and right, while Americans were expected to drop $87 billion this year between Black Friday and Cyber Monday.

They added that according to experts, there were great deals to be had on Black Friday, but it was not actually the best day of the year to shop for deals.

Ibrahim, who is originally from Nigeria, said back in Nigeria the hype around Black Friday was not the same as in first world countries.

“We are [in Nigeria] but you know the situation, it’s a third world country, we are dealing with recession and most of our companies are SME, so you don’t expect SME’s to be giving huge discounts like the multi-national companies are doing, so we don’t really have a lot of discounts like we do in Ireland.

She added that there were online stores in Nigeria that had “fastest finger” deals for Black Friday that people were excited about because of the massive price cuts.

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