An immersive experience is a multi-sensory environment that create a sense of presence and submergence, allowing visitors to feel as if they are part of another reality. An immersive experience activates all your senses and it can be achieved through a variety of technologies like virtual reality (VR), augmented reality (AR), or mixed reality (MR). Immersive experiences have become more and more popular in recent years, some museums are gradually opening rooms for immersive experiences and new museums are also opening their doors and are dedicated solely to immersive experiences. I let you now discover my top 4 of the best immersive locations worldwide ;
GRAND PALAIS IMMERSIF
It is a new subsidiary specializing in the production, operation and distribution of digital exhibitions, for the Parisian, national and international public.
The digital exhibitions developed by Grand Palais Immersif and its partners aim to provide an artistic experience, to explain a work, an artist or a current, bringing a point of view and keys of understanding, while arousing emotions while respecting scientific requirements.
This new exhibition format articulates audiovisual, narrative, interactive and immersive content, arranged in a space of wandering and exploration open to the public.
It is an immersive environmental art space that opened a second permanent location in Las Vegas. Almost 3 years after its creation in New York City, Arcadia Earth, the immersive art exhibition dedicated to the environment, opened its second permanent location on the Las Vegas Strip. Reinventing how the public must address the most pressing environmental issues of our time, the 1,500-square-metre Las Vegas site is inspired by the concept that has been a real success on the East Coast. Since February 3, 2022, it offers visitors an original and intimate exploration of the fate of our planet through immersive physical installations.
Founded and designed by experiential artist Valentino Vettori, Arcadia Earth is the first global brand that uses immersive art to highlight “the ecological issues that threaten our very existence”.
The UK’s first permanent immersive digital art gallery opened in Coventry in spring 2022. The space is one of the new cultural attractions for visitors to the city in the context of the British cultural capital 2022. The new venue also becomes the first permanent immersive digital art gallery in the UK. The Turkish artist, based in Los Angeles, Refik Anadol was the first guest with his creation combining images of space and artificial intelligence. The main exhibition space is an area of 800 m2 equipped with fourteen 4K video protection laser projectors combined with a 3D sound diffusion system.
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On March 4, 2022, Australian company Grande Experiences, a global leader in multi-sensory artistic and cultural experiences, announced its partnership with Magic Box LA, a unique event art center in downtown Los Angeles, to open and co-hostoperate a new digital art gallery, THE LUME Los Angeles. The new venue will be inaugurated on April 22, 2022 with the world premiere of the immersive exhibition Street Art Alive.
It was my Top 4, of course there are many other immersive places in the world, but these are worth the detour, whether you are in the United States, England or France, with family with friends or alone, you will spend an incredible and original moment where all your senses will be awakened.