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10 exciting bridal brands for your 2024 wedding

Photo by Leeloo The First for

While certain bridal trends are mainstays, recent seasons have brought a lot of new names into the game. The bridal fashion space is becoming more diverse and dynamic every year, as new designers who break rules emerge and gain cult followings. 

These designers are driving the current trends and often offering new exciting twists on traditional designs for those who want to stand out on their wedding day. 

1. Cortana – Crafted in Spain, Cortana dresses are ethereal and dreamy, focusing on artisanal fabrics and usually feature simple forms enhanced by interesting draping techniques. 

2. Danielle Frankel – Frankel’s New York label is a breath of fresh air in the bridal designer sphere and has quickly become a favourite of the high fashion bride. 

3. Alexandra Grecco – Grecco launched her first bridal collection in 2014, after her own wedding dress search during the 2013 season. The designs often feature intricate embroidery and are known for being size-inclusive. 

4. Lein – Founded by designer Meredith Stoecklein, the brand features contemporary bridal designs that blend classic and modern details and offers alternative choices for brides, including shorter dress styles. 

5. Cinq – This Los Angeles based brand combines vintage silhouettes with modern details. The dresses are modern, but romantic, and often feature unexpected ruching details. 


Elena ladies and gentlemen… shes an icon ✨

♬ Lovers From The Past – Mareux
TikTok by Cinq Bride

6. Wed – Led by duo Amy Trinh and Even Phillips the label has managed to become an insider-favourite, even through it only launched in 2019. Characterised by presenting unusual twists on classic designs, Wed is the brand of choice for fashion-forward brides. 

7. Markarian – The brand is known for timeless, yet modern gowns and evening-wear. Founder Alexandra O’Neill often cites stars, galaxies and the cosmos as her inspiration, which is reflected in her celestial designs. 

8. Cecilie Bahnsen – Hand-designed in their Copenhagen studio, Bahnsen’s dresses offer a fresh approach to femininity. A more relaxed, contemporary choice than a classic wedding dress, these designs are for a bride who is looking for a laid-back, minimal style. 

9. Alena Leena – This brand is known for their modern and sophisticated approach to bridal design. The timeless pieces are designed in their Cape Town studio and made in an atelier in Ukraine, combining the skill of artisans from two continents. 

10. Self Portrait – The brand offers more approachable options for brides, with a bridal collection that includes modern wedding dresses, accessories and bridesmaid dresses. The ready-to-wear label may be perfect for brides that are short on time and want a bridal experience that does not require multiple appointments and a long design process.

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