The ‘no make-up selfie’ is the latest social media phenomenon gripping the country.

It is reported that it originated in the USA after Laura Lippman, a US author, tweeted an image of herself make-up free. The image was in support of actress Kim Novak who received criticism over her appearance at this year’s Oscars and from there women began posting images of themselves with no make-up. At some point cancer awareness became associated with the trend and from there it became a social media trend.

Breast Cancer Awareness. Credit: Jennie Ivins (Flickr)

Breast cancer awareness; pink ribbon. Credit: Jennie Ivins (Flickr)

The campaign, which has gone viral not only in Ireland but in the UK also, involves girls and women daring to bare their faces; make-up free. The point to the craze is to raise awareness of breast cancer with each person taking a selfie and donating to the Irish Cancer Society.

 

Text 'PINK' to 50300 to donate.

Text ‘PINK’ to 50300 to donate.

It begins by getting nominated by your friends to take a  no make-up selfie and to donate to the Irish Cancer Society. You then take a photo of yourself make-up free and post it onto social media sites such as Facebook, Twitter and Instagram.  Along with the photo a screenshot of your donation is uploaded to show that you have donated. You can then nominate more friends to do the same; thus why the campaign has garnered so much attention.

No make-up selfie

So far in Ireland donations, thanks to this social media trend, have reached over €550,000 – a staggering amount of money in just over 48 hours. After it began on Wednesday over €200,000 was raised in the first 24 hours. In the UK donations of over £1 million were recieved in the first 24 hours alone. To donate €4 you simply text ‘PINK’ to 50300 or you can donate directly to Breast Cancer Ireland online here:

 http://www.breastcancerireland.com/product/donate/donation-2/ 

It is important to remember that it is about raising cancer awareness and giving a donation. It is not just about taking a selfie. More information about the Irish Cancer Society can be found here:

http://www.cancer.ie/ 

Have you got an opinion on the no make-up selfie? You can comment below!