“[…] Computing is becoming smaller…. lighter… more portable […] Everyone who thinks it will stop is wrong,” says Brian Krzanich. At the 2014 International Consumer Electronics Show in January, he showed a computer housed in a SD card . Photo: Bob Riha Jr. / CC BY-SA 2.0 / cropped and colour edited
Intel’s Chief Executive Officer answered questions on the popular social media site, Reddit, Wednesday evening. Here’s what Brian Krzanich had to say.
The full thread from Brian Krzanich’s Reddit “Ask Me Anything” thread is here, but if you just want the top 10 questions and his responses, have a look below.
QUESTION #1 from lula2488: Where do you see the computing sector (PCs/Tablets/Smartphones/Etc) heading in the next 5 years?
Brian Krzanich: There is an over all trend in computing that has been going on for 30+ years.. that computing is becoming smaller…. lighter… more portable…. and more and more connected.. Think about it.. It went from main frames to desktops to laptops to tablets and phones…. It won’t stop there… Everyone who thinks it will stop is wrong.. It just keeps going down that curve.. driven by Moore’s law…
Brian Krzanich: Graphine, carbon nano tubes.. an other 3-5 materials will become very important to semiconductors over the next few years… They will allow us to lower leakage and power while reducing geometries..
Brian Krzanich: You bet.. I guess I should ask… how tall of a chair first.. but pretty sure I can…
QUESTION #4 from whydoiforgetthings: Do you see software as a product in itself or is it still an aide to pump up hardware sales?
Brian Krzanich: I think there are a few answers to this question based on perspective or the company you are working at… Clearly at the root level software is a product… There are many many companies around the world that are proof of that… but for companies like Intel, that are for the most part hardware companies.. We tend to use software as a driver for hardware… and we tend to think of software as helping drive the need for hardware… Andy Grove was famous for his software/hardware spiral, where he said each drove the other..
QUESTION #5 from MyReligionIsPhysics: What is your response to recent suspicions and accusations circulating in the security community that your company’s processors can no longer be trusted, asserting that your chip-based crypto/random number generators is/are insecure, and even suggesting that “backdoors” have been integrated into your chips? If Intel denies these claims, what data can your company provide that will assuage such grave concerns? I’m sure it would ease a lot of minds if Intel could clearly and irrefutable demonstrate that these concerns are just paranoid ramblings…
Brian Krzanich: [No answer]
QUESTION #6 from pensivegoose: How did Intel miss out on the mobile/tablet market and what is it doing now to compensate?
Brian Krzanich: We wanted the world of computing to stop at PC’s…and the world.. as it never does… didn’t stop innovating.. The new CEO of Microsoft, Satya, said it well the other day: “Our industry does not respect tradition, it respects innovation”…. I think he was 100% right.. and it’s why we missed the mobile move..
QUESTION #7 from ama_bjart: As a kid growing up, I remember Intel for the memorable marketing campaigns. I haven’t seen anything noteworthy from Intel in recent years. Are you doing anything to change that?
Brian Krzanich: Yes.. We’re going to revamp our marketing.. I don’t know marketing… Clearly in engineering school you don’t get much marketing training.. but I agree we need to get some of the innovation and coolness back in to our marketing.
Brian Krzanich: I am trying to start a new trend. No, actually I use them to try and set apart thoughts and separate ideas… but secretly.. I am hoping it becomes a new trend……………
QUESTION #9 from Bhord: What type of computer do you use?
Brian Krzanich: I am currently using a Lenovo Helix.. I have been using it for a while.. I am about to switch, though.
QUESTION #10 from nathanpct: Which wearable technology do you wear?
Brian Krzanich: Changes.. Currently I am using a couple.. One that is an internal Intel one I can’t tell you about yet … The other is a wrist watch that tracks your biometrics like heart rate, pace/steps… It’s interesting.. I change regularly, so I can understand the experience and what would make me want the device to be a part of my life..