One of hip hop’s biggest criticisms is that all it does is praise violence, money, drugs and sex. As a true hip hop devotee my retaliation would be; are you not aware of the kind of modern society that exists today? Violence is, has, and always will be a major societal issue. A lot of people in the world today aim to acquire material wealth. Many people do drugs and consume alcohol to escape from the daily grind. The Health Research Board of Ireland say the drug market in Ireland is valued at €800 million and that nearly 10% of the adult population in Ireland (aged 15–64) have tried cocaine at least once. Furthermore, Psychologist Terri Fisher found that the average man thinks about sex 19 times day. Hip Hop hasn’t caused these issues; it just reflects them.
Last night I attended the launch of Bulmer’s new bevvy offering Outcider, a slick new apple flavoured cider marketed at a younger, more savvy generation that it’s parent drink Bulmer’s Original. The secret event took place in Number Twenty Two South Anne Street.
I was ecstatic to see Hare Squead performing and they literally blew the roof off the place. Hare Squead are one of the most hyped hip hop acts on the island at the moment and are widely acclaimed to break into the global billboard charts after recently signing a record deal with Columbia Records UK.
Lilo Blues, Tony Konstone, and Jessy Rose who are from Tallaght and Blanchardstown, mix hip-hop and soul as well as a bit of pop to create one of the freshest and most unique sounds you’ll hear in this country at the moment. The lads say the main musical inspiration behind their unique sound is Tyler the Creator. Tyler is a renowned hip hop star and the boys say its his unique personality and outrageous lyrics that inspires them to do whatever the fuck they want.
The Dublin trio have plans to dominate the global hip hop scene; “We don’t just want to be a local act. We want to be international as fuck.” ‘International as fuck’ isn’t far off. The boys sold out a massive gig at Dublin’s Button Factory back in September and have just finished touring around Europe with Dua Lipa, which has granted them epic exposure in the UK. They’re living life in the fast lane for sure.
The lads were also featured on legendary radio station Hot 97 with Breakfast presenter and hip hop fanatic Ebro Darden. Hot 97 is New York City’s biggest and most renowned hip hop station with a global reach. Ebro himself is a massive fan of the boys and sees their potential as unstoppable.
Take my word for it these boys are about to blow up. Their latest single Herside Story is an absolute banger and all about those summer vibes.