Grace Cooney

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Kevin Dooley

The Power of Product Placement

Embedded marketing or Product Placement, as it has become better known, has become a major device in the world of advertising. Product placement according to the European Union is “any form of audiovisual commercial communication…

Ian McBurnie

Chick Flick: The Most Powerful Movie Genre

Chick flick is a slang term for a film genre mainly dealing with love and romance and designed is appeal to largely female target audience. So it is perhaps unsurprising that it is what drives…

Yukata Tsutano

Tinder: Hot or Not? The newest App craze

Online dating has recently been given new life. Ever since iPhones and smartphones began to dominate in the world of mobile phones, and the Internet became readily accessible with a touch or indeed since their…

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