The menstruation song with dancing tampons and a rap about periods on children’s TV in Sweden

Therese Ekevid

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You may remember the ‘Swedish Genitalia Song’ circulating the international media earlier this year. Produced for a children’s show, by the Swedish public service network SVT. It received a lot of headlines of this kind.

The Swedish genitalia song made several international headlines earlier this year. Screenshot The Guardian.
The Swedish genitalia song made several international headlines earlier this year. Screenshot The Guardian.

Outraged parents, defenders of it and those who just went “Oh, but isn’t Sweden that country where people walk naked on the streets?”, joined the debate on whether this kind of content is, not only suitable, but also important for children’s television. The controversy and people’s desire to fully comprehend the lyrics, led SVT to remake the video into this English version.

YouTube / SVT – via Iframely

People had kind of forgotten about this controversy, until yesterday. When SVT released a new video along the same theme. Dancing tampons, and a song that turns into a rap about menstruation. The video is part of a full programme on menstruation airing this Friday on SVT’s kids channel “Barnkanalen”.

Dancing dressed up tampons featured in the video. Photo credit, Screenshot SVT.
Dancing dressed up tampons featured in the video. Photo credit, Screenshot SVT.

Host Alex Hermansson starts off by playing the guitar and sings about ‘how it’s normal for girls’, ‘happens to everyone’ and that ‘we have to be extra considerate and patient at times’. But the lyrics also include:

”It’s just a little bit of blood”

“Oh period, period, hip hip hooray for periods!”

“Drippety drip, drippety drop”

After some splashes of blood on the screen, he also breaks into a rap.

“Films, warmth and a lot of chocolate”

“Don’t accept BS from anyone”

YouTube / Barnkanalen – via Iframely

According to The Local Sweden, Petter Bragée who’s in charge of the programmes for children and young people at SVT, said the video is important to him as it is “a topic that is relevant for children to know more about, both boys and girls”.

So, is this the right forum for discussions on periods with children, or do you think there are other platforms more suitable?

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Therese Ekevid