2012 – The Break Out Year For Irelands Games Industry

The first independent report on the Irish games industry was published recently and, in it, detailed massive growth for the. Compiled by Jamie McCormick in co-operation with GameDevelopers.ie, the report identified 91 per cent jobs growth since 2009, with over 2800 people employed by over 80 companies.

 It valued the Irish consumer market between 2001 and 2011 at over €2 billion and measured it at least seven per cent of the overall UK and Eire market. McCormick lamented that the purpose of the report was to draw attention to the Irish games industry, which is rarely discussed independently of Britain. For the first time in such a report, it outlined regional job numbers, county company numbers, the split between indigenous and international companies, and the types of jobs available among people working in the Irish games industry.

Titled ‘The Games Industry in Ireland 2012’, the report was published during Dublin Games Week 2012 and is available to read below or can be downloaded here to be read on the go.


It was conducted through two surveys in March and October 2012. The report gave a conservative estimate of the size, scale, distribution and make-up of digital games companies operating across Ireland, as well as an estimation of the size of the Irish consumer games market as a distinct piece of the broader UK market, of which it is part. The report also looked for industry help from the expatriate Irish and Northern Irish game development community who have scattered around the world,  in-order to ascertain what skills gaps remain before ‘they’ return home to enable triple-A development to become a reality in Ireland.

According to the report at least 2802 people work across 83 games companies in the Republic of Ireland and Northern Ireland, with jobs up 91 per cent and overall company numbers tripling since the 2009 report on the industry by Dr Aphra Kerr (NUI Maynooth) and Dr Anthony Cawley (Liverpool Hope University).

Also detailed is that 47 of the companies are based in Dublin, with Galway having the second most developers at five. The lowest of the job roles surveyed was core development, which totalled just 280 people. Meanwhile, jobs in publishing stood at 1,883 based on a survey conducted in March, when PopCap Dublin was still in existence. In addition, the report factors in known recent hits to the games industry, such as the closure of PopCap Dublin in September, and identifies the popularity of 12 gaming platforms, with iOS in first place, by more than double that of browser games and PC games who were in second place.

McCormick works professionally as marketing systems manager at free-to-play publisher gPotato.eu, and has worked for over a decade in the Irish games industry across Gamesworld, Demonware, Xbox Live Gaming Centre and Jolt Online gaming.

The report, published as a piece of independent research freely available to the public via GameDevelopers.ie, is offered to industry and state agencies as a benchmark against which future growth in the Irish industry can be measured.

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